How to run a successful ideation session

Ideation is the mode of the design process in which you concentrate on idea generation. We ideate in order to transition from identifying problems to creating solutions for our users.

Particularly early in a design project, ideation is about pushing for a widest possible range of ideas from which you can select, not simply finding a single, best solution.

So how to run an effective ideation session?

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Why Do You Need a Product Owner?

The Product Owner (PO) is a member of the Agile Team responsible for defining Stories and prioritizing the Team Backlog to streamline the execution of program priorities while maintaining the conceptual and technical integrity of the Features or components for the team. © Scaled Agile, Inc.

A product owner is the central point of contact for a product.  It is their job to know the customer inside and out and to work with the sales and marketing teams collectively to launch a product.  

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Why Products Fail?

The main reason products fail is because they don’t meet customer needs.

Dan Olsen in his book “The Lean Product Playbook” presents his very famous product-market fit pyramid.

Dan’s definition of product-market fit—which is consistent with his—is that you have built a product that creates significant customer value. This means that your product meets real customer needs and does so in a way that is better than the alternatives.

His process guides through each layer of the pyramid from the bottom up.

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