Why Do You Need a Product Owner?

The Product Owner (PO) is a member of the Agile Team responsible for defining Stories and prioritizing the Team Backlog to streamline the execution of program priorities while maintaining the conceptual and technical integrity of the Features or components for the team. © Scaled Agile, Inc.

A product owner is the central point of contact for a product.  It is their job to know the customer inside and out and to work with the sales and marketing teams collectively to launch a product.  

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Why Products Fail?

The main reason products fail is because they don’t meet customer needs.

Dan Olsen in his book “The Lean Product Playbook” presents his very famous product-market fit pyramid.

Dan’s definition of product-market fit—which is consistent with his—is that you have built a product that creates significant customer value. This means that your product meets real customer needs and does so in a way that is better than the alternatives.

His process guides through each layer of the pyramid from the bottom up.

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Adobe’s Kickbox: The Kit To Launch Your Next Big Idea

Innovation is s difficult topic when we are discussing about it. Every manager top down want innovations, even sometimes not sure what it is and how it should looks like.

I was very interested when first time I found about Adobe Kickbox. Adobe managed to create program / framework that encourages and guides employees to innovate at work.

From my personal insight, this is useful for individual person too. You may go through framework in order to create your personal “startup”.

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