In this post I will continue on different Design Thinking frameworks. This time I will observer Design Thinking model from IDEO.
What is IDEO?
IDEO is an international design and consulting firm founded in Palo Alto, California, in 1991. The company has locations in Cambridge (Massachusetts), Chicago, London, Munich, New York City, Palo Alto, San Francisco, Shanghai, and Tokyo.
IDEO believes that the key to figuring out what humans really want lies in doing two things:
- Observing user behavior
- Putting yourself in the situation of the end-user.